Market Opportunity

The Wholefood Planet license offers the opportunity to start a wholefood retailing Social Firm based on tried and tested systems, exploiting a number of positive trends in the UK including:

• an increasing awareness of healthy eating;
• the rising popularity of specialist wholefood stores;
• an emergent market for organic food;
• a growing awareness and influence on consumer choice of fair-trade and ethical supply issues.

The various trends in the market today suggest that Wholefood Planet Stores are well positioned to fill the gap left by larger retailers in their approach to healthy food, and to sell organic and ethically sourced wholefoods to the growing number of people wanting to buy these products.