Business Model

A Wholefood Planet:

• is a Social Firm;
• pays a fair wage to all staff;
• provides quality healthy wholefood at reasonable prices;
• maintains fair-trade and environmentally friendly principles;
• sells local and organic produce;
• sells a broad range of restricted diet products.

Each Wholefood Planet, like Daily Bread, offers customers a wide variety of high quality products, including those for restricted diets, while supporting their ethical and moral choices. It allows customers to conduct the majority of their shop in one place. Policies on environmentally friendly packaging, recycling, supporting local producers and fairly traded goods all enhance the shopping experience.